Are your wondering how you’re doing in your WordPress business? Measuring out important marketing metrics can help you determine what’s working and what’s not. For example, use Google Analytics on your website to understand where traffic is coming from when most visitors are arriving at your site, the visitors’ demographics, and if they are converting into leads or paying customers.
This blog will show you important metrics to measure on your WordPress site.
How to Measure Important Metrics in WordPress
All successful businesses are built upon solid foundations. In the same way a house needs support and solid walls in order to stand, a business needs a sound infrastructure, reliable systems and a smart digital marketing strategy if it is going to thrive online. Metrics can provide essential information that will help you understand your website traffic and what is working for you – so you’ll be able to get more signups, more customers, increase your conversion rates and grow your site profitably. The best way to know how you’re performing right now is by tracking metrics.
Web performance metrics give you an idea of how your site is performing (or what needs to be changed). Measuring your website’s effectiveness (or lack thereof) can give you a better idea of how to improve it. For example, most businesses should focus on click-through rates, bounce rates, web transactions, response times, and server usage. In addition to that from other key performance indicators, this information will help companies make improvements according to those necessary changes to their website.
Sessions
The first thing you should measure is web traffic to your site. To do that, it boils down to tracking your visitors. A visitor is considered a single visit to your site and some will bounce while others will return often. You can easily track visits and determine where they come from by navigating to Analytics » Overview and clicking on ‘Graph’ at the top of the page. This graph breaks down number of visits by day/week/month, depending on how often you update this information in the ‘Overview’ area. You can hover over visits as well as view which browser or device had the most traffic in that period, so you can quickly address any problems that might surface when a large amount of users suddenly take an interest in your business after having previously ignored it for months on end!
For example, if you have a WordPress blog, looking at the views per session will show if the number of readers is rising. If it’s not, you need to find more ways to increase your blog traffic. Besides that, you can also look at the average visit duration and bounce rate to get more insights into user engagement. Having a high bounce rate means users didn’t find what they were looking for and left your site, whereas having a high visit duration means people enjoyed reading your content and spent more time on your website.
Top Referrals
Measuring your referral traffic is important for understanding the volume of people on your websites from external sources, like social media or other websites, to whom you aren’t directly reaching out. If a large proportion of your site’s visitors come through referrals, this is a good indication that you have strong SEO. At the same time, it’s also beneficial to start identifying popular posts and guest writers rather than doing a blanket promotion strategy all at once.
Top Countries
Ever wonder which country your visitors are from? With monsterinsights, you can see which region drives the most traffic to your site by looking at the Top Countries metric. Then, using data and reports, you can uncover new content ideas and distribute marketing campaigns more accurately and efficiently to your target audience – based on their region! For example, we can offer different pricing or marketing offers in particular locations across the United States. In addition, we know that customizing each experience may help improve the user experience while also increasing traffic and leads.
Top Posts & Pages
Do you know which landing pages and blog posts drive traffic, engagement, and conversions? The Top Pages report in the Overview menu is a simple way to discern what your most viewed pages are. If you’re using the Pro version of MonsterInsights, you can access this information in the Publishers report. Head over to Insights » Reports, click on the ‘Publishers’ tab, and access the Top Landing Pages report and how many visits your pages get along with visit duration and bounce rate.
Once you know which pages are converting the most, you can create more content around similar topics and increase your traffic. Remember to check that keyword ranking for your top pages and see if you can improve their rankings in Google to reach the #1 spot. If so, place your newsletter subscription form on these pages and convert visitors into email subscribers so that they will sign up to stay updated on future updates from your business. It would be best if you also optimized your high-traffic pages for sales and conversions.
Outbound Links
The next metric you should measure is the outbound link clicks. These are links in your content that lead to other websites. When users click on an outbound or external link, they’re taken to another site. Measuring which outbound link is getting the most clicks can help you create new partnership opportunities that benefit your business.
For instance, you can reach out to sites/brands that you’re sending traffic to and ask for a backlink for your blog. You can also build partnerships and join their affiliate marketing program to earn more money. This has always worked for me. Asking for discounts or adding coupons on your blogs is also a good way to drive traffic from other sources. Another strong source is on the social media platform – do some tweaks to make the audience engage with it, and you’ll be surprised by how this tactic will grow your business. Since people are clicking a link to view content on another site, you can create a better version of that article on your website.
Demographics
Another important measurement to take for your website is its user demographics. This allows you to understand better the needs and preferences of a specific audience you may serve. You can then offer them the appropriate products or services that they’re more inclined towards or create content your audience will be more inclined to view. In addition, user demographics help you discover hidden WordPress user data that you can use to make optimal business decisions.
For example, let’s say you are an eCommerce store selling clothes to the masses. Perhaps a large portion of your customers are females, and you want to take advantage of this. You might want to generate articles about what looks good on different figures and what styles work best with different outfits. Another way you could reach out to women is by writing blogs about the latest fashion trends and incorporating accessories like high heel shoes into your articles because it’s a no-brainer that they’re going to appeal to lady consumers who shop online rather than men.
Top Google Search Terms
Do you need to know what keywords your users use to find your website? Are you interested in uncovering which search terms of theirs drive traffic to your site? By measuring the Google Search Terms metric, you can see which keywords drive traffic, among other useful insights. This report will show you clicks, impressions, CTR, and average position for each search term. From the report, you can select keywords close to reaching the #1 position on Google and optimize them to have a better chance at ranking there — this is especially important if one’s goal is to get more traffic on their website simply! On the flipside, look for similar search terms already performing well and optimize them further to gain even more traffic. This way, one will grab keyword rankings for different search terms and grow their organic traffic!
Form Conversions
Forms are an important component of running a successful business – whether you’re running a WooCommerce store, a membership website, or simply looking for feedback from your customers. Since WordPress is such a versatile platform, it’s very easy to add forms to your website; however, don’t jump the gun just yet! It’s equally as important (if not more) to consider how these forms will convert. Fortunately, tools built into WordPress allow you to track form metrics such as bounces, opens, actions, and even submissions in real-time. These reports can be viewed inside your WordPress dashboard under “Insights » Reports » Forms.”
The report covers a number of key attributes, including form impressions, how many conversions were generated through each form, the conversion rate. Armed with this information, you can change low-performing forms’ design, layout, questions, and other elements to achieve greater conversion. On the other hand, placing your highly converting forms on the most important pages or in the sidebar can boost their conversions even more.
Site Speed
Site speed is also important to keep track of because Google loves a fast-loading site. If your website is slow in loading and offers a poor user experience, you might lose some traffic on Google. To measure the load speed, you can use the MonsterInsights Site Speed report showing an overall score for Desktop, Mobile, and Tablet and other metrics measuring page speed to monitor your progress and make any necessary changes to improve page speed. The advice from the tool will help you get your website up to scratch with Google standards!
Custom Dimensions
Custom dimensions give you deeper insights and uncover people’s favorite content types, SEO performance, user engagement, post, and author popularity. For example, suppose you’re running a multi-author website or blog review site or video series like a YouTube channel. In that case, you can track your most popular authors using custom dimensions. These also help you find which post categories get the most traffic so that you can optimize them for conversions and uncover new content ideas to cover. For instance, if your visitors prefer guides and tutorials, you can create similar content to attract more visitors!
We hope this blog helped you find important metrics to measure on your WordPress site. We offer WordPress management services
with core expertise in creating websites. You can check more such blogs on our website.
